Signal announces the challenge.. Use a feature that Twitter failed

 The Signal application has announced a beta test of the “Stories” feature, which allows users to create and share photos, videos and texts with their friends, which automatically disappear 24 hours after they are posted, as is the case in the “Facebook”, “Instagram” and “Snap” applications. Chat and others.

But as with everything about the messaging app “Signal”, which focuses on privacy in the first place, “Stories” will allow the possibility of end-to-end encryption, meaning that the user can choose who they share stories with, and it also allows the ability to customize “Stories” For groups and friends lists, where anyone in the group can interact with, reply to, and share the story, and of course, allows it to be shared with all user communications.

As for the motive behind Signal’s endeavor to add the “Stories” feature, Ahmed Sabry, head of the “Digital Media” division at the Information Technology Industry Exchange in Egypt, says that “it has become an essential part of the requirements of the new generations, for which visual materials have become the most attractive to them, especially Short video clips, which the “Tik Tok” application has achieved overwhelming success, which is what the “Stories” feature provides for them.

And Sabri added, in his speech to “Sky News Arabia”, that “Signal had to provide “Stories” as part of its quest for the modernization that it recently announced, to catch up with the rest of the other social media, which “Stories” became a major part of its properties, to secure Sustaining the app in the long term, getting people to spend more time on it, getting more users on a regular basis, and then increasing profits.”

And Sabri continues, "The technology market competitors clone the successful experiences created by others is a feature of all social media applications, to maintain their user base, attract more of them to it, and then maximize profits."

Although the “Twitter” and “LinkedIn” applications experienced the launch of the “Stories” feature in 2020, and retracted it after less than one year, due to its failure to achieve the intended success, the head of the “Digital Media” Division at the Information Technology Industry Exchange in Egypt expects, Ahmed Sabry, "Signal" has a different fate.

In his speech to Sky News Arabia, Sabri explains that "Stories feature was not best suited to users of Twitter and LinkedIn, both of which have solid fan bases, with an average age of over forty years, and videos are not at the top of their interests, unlike Millennials, as well as the nature of the two different platforms.