Microsoft launches new shopping tools powered by artificial intelligence

 Microsoft has launched new tools for online shopping based on artificial intelligence in the "Bing" search engine and the "Edge" browser. These tools provide many advantages to consumers, ensuring their convenience and increasing their adoption of the remote shopping method.

Microsoft said that artificial intelligence techniques allow the shopper to create personalized purchasing guides with product suggestions and smart comparison tables that display similar item specifications.

These new tools from Microsoft are available on the Bing search engine and the Edge browser. These tools also allow the consumer to find the right prices in addition to the appropriate timing for purchase, and there is also a cost matching feature that can constantly monitor the price of a specific product, with an alert in the event of a decrease in the price.

For his part, Omar Qasqas, an expert in social media, explains during his interview with Sky News Arabia:

• Artificial intelligence swept all fields in the world.

• Artificial intelligence cannot replace employees, but it is a tool for distinction if used.

• The tools provided by artificial intelligence to its users have helped greatly in improving performance, production and expansion in various sectors, including the field of marketing.

• Artificial intelligence provides the searcher with the best options in the market during the shopping process.

• Artificial intelligence works during the shopping process to understand the shopper's needs and then align them with the appropriate prices in the market.

• Some companies adopt artificial intelligence as a way to market their products and ensure that they reach the customer.

• Availability of shopping services in the near future through search engines on the Internet.

• Online shopping has been growing since the corona period.

• Today, the world is heading towards electronic shopping.

• Artificial intelligence does not double the percentage of sales for companies, but rather protects the consumer from deception and fraud.